April 2024 News

If you (or your A.I. technician) have only used semen straws and are unfamiliar with using “amps”, the most recent “Cattle Viewpoints” post is an informative article explaining how to successfully use Ampules (amps) or rare “Semen Magic Wands” for breeding cattle.

How do you know you are an Old Shorthorn Breeder? There is a very clever ad from the July 2009 Shorthorn Country which is now posted on the HSS page: Pictures from the Past, Page 2—how many of the comments can you relate to?

How do you know you are an Old Shorthorn Breeder? There is a very clever ad from the July 2009 Shorthorn Country which is now posted on the HSS page: Pictures from the Past, Page 2—how many of the comments can you relate to?

The featured Calf of the Month for April/May 2024 is now posted.

Do you enjoy telling interesting stories? Spring calving is in full swing and it is always an adventure. We all look forward to the beautiful red, white, and roan calves in the spring (or fall), but things don’t always go as smoothly as we would like. If you have an interesting calving story, send a short paragraph or two about it to the HSS office because it could make an appealing addition to the HSS monthly newsletter.

Have you purchased or been given semen from older Shorthorn bulls? Semen cane codes are listed on the HSS website Semen Codes Page (under the Heritage Bulls section), and can be checked by the name of the bull or by the alphanumeric code written on the top of the cane. If you happen to have semen from Heritage/Native bulls which are not already on this page, please send any additional bull names and cane codes to the HSS office for inclusion in the listing as a benefit to everyone who is interested in using these genetics.

March 2024 News

Lonny Flack partly hidden by Justamere Todd

The most recent installment (Part 5) in Lonny Flack’s entertaining articles about raising & showing Shorthorns during the 1960s-1980s is posted on the Cattle Viewpoints page of the HSS website.

As the weather starts improving, and as spring calves are born and romping in the pasture, be sure to take some photos with your camera or phone. HSS is always pleased to receive good pictures for possible use on the home page rotating photo gallery, or for possible use in other ways on our website or in promotional literature. In addition, HSS likes to highlight calves (less than 7 mo. old at time of photo) which are born from assorted “classic” Heritage bulls, and these are posted on the “Calf of the Month” Page.

HSS wants to expand advertising for Heritage Shorthorns into new marketing areas so any suggestions from HSS members for new places to advertise are helpful—drop us a line with your suggestions. The advertising budget is increasing as the number of registrations from HSS members continues to increase.

The HSS office receives many inquiries about the availability of Heritage Shorthorn heifers from across Canada and the USA. If you plan to sell heifers this year, it is never too early to contact the HSS office to make us aware of what you may have for sale later this year. Our office likes to know what “direction” to send potential purchasers. More people want to jump on the “Heritage Shorthorn bandwagon” but the availability of females to purchase is still a limiting factor.

February 2024 News

It was mentioned in the January 2024 HSS News that there was a new “Shorthorn Heritage” article (#4) written by Lonny Flack. Posting was a bit delayed, but it is now on the Cattle Viewpoints Page where you can read it (and the 3 previous Flack articles) with his engaging stories about raising Shorthorns.

The Canadian Shorthorn Report has published a 3 page article about Heritage Shorthorns and the Heritage Shorthorn Society in their January 15, 2024 edition. If you are not a subscriber to the written magazine, the issues are posted online at https://issuu.com/shorthornreport/docs/shorthornreportwinter2024. HSS paid for a ½ page ad to run concurrently with the article.

Additional ads have been paid for by HSS and are in the current editions/issues of The Livestock Conservancy quarterly report, and the Small Farmer’s Journal.

Canadian Shorthorn Report Ad

Livestock Conservancy Quarterly Ad

Are you testing all of your Heritage and Heritage-influenced Shorthorns for the A2 vs A1 milk protein? There is a steadily growing demand for A2/A2 cows to provide milk in grass-fed diaries and for families which milk their own cow, and the HSS office routinely gets queries asking about A2 cows. If you know the A1/A2 status of your cows, heifers, and bull semen you can aim for producing A2/A2 offspring which can then be sold for an added premium compared to comparable offspring which are only A1/A1 or A1/A2. A2/A2 Heritage Shorthorns advertised on the HSS website sell fast!

Check out the sire of the most recent “Calf of the Month” posted on the HSS website.

If it’s been a while since you looked at the “Pictures From the Past” Page, it has now been split into 2 pages because of the increasing number of pictures and entertaining vintage ads, etc. that are posted there. The more recently posted pictures are on “Pictures From the Past, Page 2”.

For those of you who like to really “plan in advance”, please note that the (International) World Shorthorn Congress, which is held every 3rd year, will be hosted by Canada next year (2025) in July, in conjunction with Calgary Stampede activities. Of the 8 Canadians listed for the planning committee for the 2025 World Conference, 2 are members of HSS—Dan Stephenson of Diamond Shorthorns, and Grant Smith of Craig Elachie Shorthorns.

January 2024 News

Lonny Flack has written another witty segment about raising and showing Shorthorns over many years. It is part 4 of the “A Shorthorn Heritage” articles, and it will be posted within the next week or two in the Cattle Viewpoints Section of the HSS website. Be sure to look for it.

The ad below about Heritage Shorthorns will be in the January/February 2024 issue of “Grit” magazine. This ad will also be in the May/June 2024 Grit issue. These ads were initiated and financed with a generous matching donation by an HSS member who prefers to remain unnamed. A huge thanks to this generous person, in helping to promote Heritage Shorthorns to a wider audience of potential buyers.

Another in a series of Heritage Shorthorn Society ads will be in the January 15, 2024 edition of the “Canadian Shorthorn Report” to encourage continuing interest in Heritage Shorthorn bloodlines by Canadian Shorthorn breeders.

An extensive article is scheduled in the January issue of the “Canadian Shorthorn Report” about Heritage Shorthorns and the Heritage Shorthorn Society. We expect this article to stimulate even more interest in Heritage Shorthorn genetics in Canada. An increasing number of American Heritage Shorthorns are being sold into Canada because the Canadian Shorthorn industry is interested in diversifying with quality traditional Shorthorn genetics, rather than just “modern show cattle”.

It’s amazing how many thousands of units of valuable old Heritage Shorthorn semen have been lost over the past 5-10+ years because of various issues. HSS has heard many sad accounts about lost semen due to: “wasn’t using it so I just threw it out to make more room in my tanks”, or “forgot to have the liquid nitrogen replenished and lost everything in the tanks”, or “one semen tank failed due to a defect, and everything in that tank was lost”, or “a tank was sold after someone passed away to a non-Shorthorn breeder who didn’t realize the potential value of the older semen”, or “straws or amps were lost because of transportation problems when trying to transfer the semen”, etc. In 2024 make sure that your semen tanks are routinely serviced, and consider chatting with any retiring breeders about their plans for older Shorthorn semen which they may have in their semen tanks.

December 2023 News

Kimberly and Scott Moore

The latest “Spotlight on Members” article on the HSS website features Scott and Kimberly Moore in Indiana. The Moores are friendly, enthusiastic members of HSS always willing to talk Heritage Shorthorns—read about their Shorthorn connections.

Check out the Part 3 installment of Lonny Flack’s entertaining articles on “the way it was” in raising & showing Shorthorns during the last half of last century. His articles, titled “A Shorthorn Heritage” are posted in the Cattle Viewpoints section of the HSS website.

There is increasing interest in Heritage Shorthorn genetics by Canadian Shorthorn breeders. The January update will contain more information about the growing promotion and opportunities for Heritage Shorthorns in Canada. Take a look at the new Calf of the Month which is posted on our website.

Keeping HSS updated on any changes in your farming operation, contact information, or Heritage Shorthorn herd is extremely important. *Please review your listing on the HSS Breeders/Members Page and let our office know if any of your information needs to be revised. (If you previously were not listed, but would now like to be listed, just send a note to the office about the information you would like posted.)

In the “amazing but true” category, look at the Pictures from the Past page to see what the dam of “Columbus” looked like at 14 yrs. of age. Picture courtesy of Zane Sunday.

Consider contacting your local or regional newspaper paper to see if they would like to do a story on you and your Heritage Shorthorns. Local media are always looking for unique stories and connections to the Heritage Livestock movement. It can be a real marketing opportunity to get free advertising and promotion of your herd.

If you are looking for an inexpensive Shorthorn themed Christmas present for someone, why not order one or both Otis Fisher books. The titles are: “Shorthorns Around the World”, and “The Story of the Milking Shorthorn in the U.S.” They can be ordered via the Store Page on the HSS website.

November 2023 News

Do you have any nice calves born this past spring or early fall out of old Shorthorn bulls? Why not send a photo and information for possible inclusion on the HSS Calf of the Month Page. (The guidelines are on the bottom of that page: https://www.heritageshorthorn.org/calf-of-the-month).

Some of the photos in the rotating gallery on the HSS home page have been changed. Take a look at the photos and consider sending some of your own pictures for possible usage.

As the summer and fall chores and distractions wind down, this is a good time to review your ranch/farm website &/or Facebook page to make sure that it’s up to date and visually appealing to visitors. Do you have an online link to the Heritage Shorthorn Society?—an active link would be very much appreciated so that more people can read about the history and current markets & advantages of Heritage Shorthorns. As the saying goes “A rising tide floats all boats”.

The HSS ad below is in the latest edition of Small Farmer’s Journal Vol.47, #2.

October 2023 News

Lonny Flack has written a 2nd (new) installment to his article in the HSS Cattle Viewpoints section on “A Shorthorn Heritage”, relating incidents about “how it used to be” in the 1960’s when he started raising Shorthorns. Many of you know Lonny who is an entertaining story teller.

Some additional interesting pictures and “old-time” ads have been added to the “Pictures From the Past” Page.

HSS is very focused on promoting Heritage Shorthorns by paying for ads in a variety of journals and magazines from one year to the next, to reach the widest number of people who may be interested owning Heritage Shorthorns.

There is a new ad in the Oct./Nov. 2023 issue of the Canadian Shorthorn Report (see copy below).

HSS has also paid for an ad in the latest (October) issue of Small Farmer’s Journal, which is similar to the one in their August issue.

Check out the HSS website Calf of the Month Page to see the most recently featured calf out of a well-known Heritage Bull.

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September 2023 News

John Mullet is the HSS member currently featured on the Spotlight on Members Page. Although he has owned Heritage Shorthorn cattle for a relatively short period of time, he is enthusiastic about raising them. His farming tradition goes back a long way—he breeds and utilizes Belgian draft horses in his farming operation. Visit the Spotlight on Members Page to read about John and to see additional photos.

A new “Cattle Viewpoints” article will be posted on the HSS website within the first half of September. This article “A Shorthorn Heritage” is written by Lonny Flack. He is a long time Shorthorn breeder who grew up around Shorthorns and he has shown Shorthorns at the Iowa State Fair for 40 years. Lonny has first hand familiarity with many of the older Heritage Shorthorn bulls.

The Grassfed Exchange (GFE) Conference is a gathering of regenerative ranchers, dairies and sustainable food supporters from across the U.S. and the world who come together to network and exchange ideas about raising animals on pasture. Sustainability and regeneration are key trends in animal agriculture, and attendees have been at the forefront of the science, research, production practices, and marketing of sustainable meats. This event is happening in Hershey, PA on Sept 11-13th. You can find out more about this conference online https://grassfedexchange.com, and sign up to attend if you are interested. HSS has sent a supply of our brochures (with inserts about the Heritage Shorthorn Certified Beef program) and has paid an advertising fee to have them included in the packets of information given to each participant.

Planning to register your calves from last fall or this spring? The HSS fee for registration of an animal less than 1 year of age is only $16.00, and slightly higher after 1 year of age. Registration with HSS is an inexpensive, no hassle way to document the Heritage or Heritage-Influenced status of your Shorthorns. If you’ve sold an HSS registered animal, the transfer fee is only $12 if done within 90 days of the sale, vs $26 if done at a later date.

August 2023 News

The photo gallery at the top of the HSS Homepage changes periodically—check to see what photos are currently there. Why not send some of your own photos to the HSS office for the photo gallery?

HSS continues to purchase ads in many national magazines. The ad to the right is currently in the Small Farmer’s Journal, Volume 47, #1.

A similar ad is also in the Summer 2023 issue of the Livestock Conservancy News.

As mentioned last month in the July News, there is a new HSS ad in the latest issue of the Canadian Shorthorn Report, which was recently published. (See a copy of the ad in the July News)

There is a new Calf of the Month for Aug/Sept. from another Heritage bull that has not been featured before.

July 2023 News

With new potential purchasers visiting your ranch/farm this summer to see the cattle that you have for sale, and with the upcoming county and state fairs, passing out information to highlight the advantages of buying Heritage Shorthorns while advertising your own cattle can be a win-win. The colorful, informative, and high quality HSS tri-fold brochures are an inexpensive but appealing way to give people an excellent “business card” because you add your own contact information on the back of the brochure. Small or larger batches of the HSS brochures can be ordered from the Store Page on the HSS website.

New ads highlighting Heritage Shorthorns have been paid for in the July &/or August issues of the “Canadian Shorthorn Report” (see a copy of the ad to the right), and in “Graze” magazine.

The “Graze" ad is a duplicate of the ad pictured in the HSS April 2023 News and as with the previous one, it was partly paid for with a donation from David Bender of Benchmark Shorthorns.

When website visitors are looking at the Breeders/Members Page to find someone to contact about buying Heritage Shorthorns, what helps to “catch their eye” so that they pay closer attention to you?—A colorful farm logo next to your ranch/farm name! If you already have a logo, it can be added for a one-time fee of $25, and it stays posted as long as you are a member. If you need help designing a logo contact the HSS office—we would be happy to help you with a new logo.

This is a good time of the year to promote the cattle that you have for sale via ads on the HSS website. The “Cattle for Sale” classified ads are primarily to list one particular animal or small group, while the ads on the Breeders Ads Page are an extremely inexpensive way to promote your whole herd over the span of 3 months to a year and to let people know what qualities you are maximizing in your herd. **The pricing on the Breeder’s Ads Page has been recently decreased, so it’s an even better bargain.

If you need help designing a ranch/farm ad, contact the HSS office—we would be glad to design one with your input and information. Alternatively, local community college art or design students might be a good inexpensive resource.

June 2023 News

In April 2023, Zane and Elaine Sunday who own Foxfire Farms in Florida, hosted a social gathering for Heritage Shorthorn breeders in the southeastern USA. An article and pictures have been posted on the HSS website under “HSS Social Gatherings”. This is a good way for Heritage Shorthorn breeders to get to know each other and talk about new ideas to promote and market their cattle. If you are interested in potentially hosting a regional get together, Zane would be happy to talk to you about setting it up, and HSS is happy to provide financial support for such items as food expenses.

A new “Spotlight on Members” article has been posted, featuring Dr. Marcie Logsdon and Landon Moore in Palouse Washington. Marcie has sent some outstanding photos to the HSS office which show their children interacting with their cattle. One of her photos is currently in the photo gallery on the top of the HSS home page. She has a unique herd.

A new “Calf of the Month” has been posted, featuring a calf with a pedigree that includes several famous, classic Heritage Shorthorn bulls.

As your new spring calves are growing and the weather improves, snap some photos of your calves with interesting Heritage pedigrees and send them to the HSS office for the possibility of having them featured as the “Calf of the Month”.

To help with marketing/selling your cattle, are you documenting their Heritage status (or Heritage Influenced status) by registering them with HSS? Registrations with HSS are quick and inexpensive relative to other breed association registries. The HSS Registry database (https://registry.heritageshorthorn.org) is user friendly and is an ever-expanding reference for Heritage Shorthorn lineages. More breeders are registering with HSS which means that increasing funds are being invested in national advertising about Heritage Shorthorns. More details on the ever expanding HSS advertising program will be provided in future “Monthly Updates”.

May 2023 News

In mid-April, Zane and Elaine Sunday who own Foxfire Farm in Florida, again hosted an informal regional get-together for anyone interested in Heritage Shorthorns. Pictures and more details will be provided later on the HSS website and in the June Monthly Newsletter.

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In addition to the HSS ad in the April edition of “Graze” magazine (which was partly financed by David Bender and David Chupp, as noted in last month’s HSS Newsletter), HSS has paid for more ads in national magazines. An ad promoting Heritage Shorthorns is in the current Small Farmer’s Journal, Vol. 46, #4. (see copy of ad to the left)

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This full page ad (to the right) was paid for and was supposed to be in the 2023 Livestock Conservancy Directory. Unfortunately the LC mistakenly reused an HSS ad from 2022. Needless to say, we’re very disappointed since the next Directory won’t be published until Spring 2024.

April 2023 News

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Ever wonder about Shorthorns when they were first being imported into the newly formed United States in the late 1700’s? Benjamin Hudson, who is a historian and a supporting member of HSS, has written an enjoyable insight into early Shorthorns in the U.S. His article titled “George Washington and Shorthorns” will be available to read on the HSS website in the “Cattle Viewpoints” Section by April 2nd.

HSS has a new ad (see the image at the top of this newsletter) coming out in the April edition of “Graze” Magazine , and again in their August/Sept. issue. The idea for placing an ad in “Graze” came from David Bender of Benchmark Shorthorns in Pearisburg, Virginia. His idea came with a very generous donation from him and his partners, David & Lydiann Chupp. David Chupp creates custom furniture, and a table made by him for a raffle at an HSS gathering last spring provided part of the funds for the ads. A big thanks to both Davids.

Another ad funded by HSS is in the Small Farmers Journal winter (Vol. 46, No.3) issue.

An ad was scheduled for the Spring issue of the Canadian Shorthorn report. However with the recent change in editors and management at the Canadian Shorthorn Report, the HSS ad was “lost in the shuffle”, so it is now planned for their Summer issue.

Speaking of advertising, it’s that time of year to consider where you will do your own personal advertising to promote your cattle in 2023. Besides the obvious free Classified “Cattle for Sale” page on the HSS website, a full color ad on the Breeder’s Ad Page allows you to highlight your herd’s best qualities with multiple pictures and personalized wording. If you would like help in creating an ad, our office is happy to help design a personalized Breeder’s Ad for you. When the ad is posted (for 3, 6, or 12 mo.) it will be seen by interested people all over the U.S. and Canada, for a very low cost to you. (See the bottom half of the Ads Rates Page for more information.)

A new “Calf of the Month” has been posted for April/May. There are quite a few old Heritage Shorthorn bulls represented as sires for the calves that have been featured—it’s exciting to see the current broadening of the Heritage genetics which are becoming available.

A special thank you to Dr. Marcie Logsdon of L & M Palouse Farms in Washington for the many great human-interest photos she has sent HSS for use in promoting Heritage Shorthorns. Her ability to capture the essence of owning calm Shorthorns is amazing. Thanks also to Ralph Larson of Y Lazy Y Shorthorns in Montana for his picturesque Shorthorn photos. Along with photos sent by other members, Marcie’s and Ralph’s photos have been extremely helpful for creating advertising and for enhancing the HSS website.

March 2023 News

The newest HSS “Spotlight on Members” article features a HSS member who lives in Canada. This the first “Spotlight On Member” article featuring a Canadian member of HSS. Dr. Tyler May raises a variety of heritage livestock, including Heritage Shorthorns in the far north, where hardiness and adaptability are essential qualities. He has quite an interesting story.

New rotating photos have been posted on the HSS Homepage to highlight the friendly dispositions and wide utility of Heritage and Heritage-Influenced Shorthorns. Take a look to see if you recognize anyone in the photos! These photos are changed periodically, and we welcome pictures from any of you who are good at taking snapshots.

Additional cane codes for old Shorthorn bull semen have been added to the HSS Semen Code Page, to help breeders figure out what older bulls may be in their semen tanks.

Have you ever puzzled over the confusing variety of names associated with Shorthorns (Dairy, Teeswater, Durham, Native, Milking, etc., etc.)? If so, the latest “Cattle Viewpoints” article, “Shorthorns—What’s in a Name?” explains what all these terms mean.

A paid advertisement highlighting Heritage Shorthorns is in the most recent print issue of the Livestock Conservancy Newsletter (Winter 2023). Additional different ads are scheduled in other magazines for April, and will be shown in the April Newsletter.

February 2023 News

Currently HSS ads are in the January editions of the Canadian Shorthorn Report and the Small Farmer’s Journal. (See the ads below.) Along with publicizing Heritage Shorthorns in general, the Heritage Shorthorn Society is always promoting our Members/Breeders in the USA & Canada. When readers of the national ads go online, the Cattle for Sale Page and the Members/Breeders Page are always the most viewed pages on the HSS website. (Do you have ads on the HSS website? and is your contact information up to date?)

Jan. 2023 Small Farmer’s Journal Ad

Jan. 2023 Canadian Shorthorn Report Ad

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The new Calf of the Month came as a double surprise—check it out on the Calf of the Month Page on HSS.

A big part of being successful when raising cattle is having a good marketing plan. The most recent posting in the HSS Cattle Viewpoints section “Develop a Marketing Plan” covers many aspects involved with being profitable when selling your livestock. Are you following good guidelines to become more profitable?

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If you would like to see a continued expansion of buyers for your own Heritage and Heritage-Influenced Shorthorns, then take some time to answer the following 2 questions (because “a rising tide floats all boats”):

1. How can I help to diversify the genetics which are available?

2. How can I promote these special cattle which I own/breed?

Your answers should include one or more of the following:

• Utilize Heritage Shorthorns (bull &/or semen) which have different blood lines from what is already in your herd pedigrees.

• Advertise in your local or regional farm publications, and highlight positives about Heritage Shorthorns.

• Advertise on the HSS website (classifieds are free for members, and the Breeder’s Ads provide “a big bang for the buck”).

• Talk to people and pass out the colorful HSS brochures (available on the HSS store Page) with your contact information added on the back.

• Host a casual get-together of HSS members and interested potential buyers in your region.

• Register your animals with HSS, even if you also register with ASA or AMSS. It’s inexpensive to do and it helps us expand the database of known Heritage Shorthorns, as well as providing additional funds for national advertising to promote your cattle.

• Submit photos for potential inclusion on “Calf of the Month”, which highlights a variety of different genetic lines and names your farm.

• Show your most eye-appealing cattle at your local fair, and provide visitors with promotional information.

• Update your Farm/Ranch website &/or Facebook page to make it more current & appealing, and be sure to add a link to the HSS website so that more people become aware of the opportunities with Heritage Shorthorns.

• Read and put in to practice the newest Cattle Viewpoints article on Marketing.

  What is your plan to promote Heritage &/or Heritage Influenced Shorthorns?

January 2023 News

New Years Greetings to all. I know that many of you are looking forward to a hopefully less stressful/more rewarding 2023 compared to 2022. This January marks the start of the 6th year for the Heritage Shorthorn Society. It was started in January 2018, and by the end of the first year HSS had 46 members. Membership has continued to grow each year, despite the passing of several members and other members deciding to get out of cattle production by retiring or by pursuing other interests. HSS has seen a surge of new, younger members who are interested in taking advantage of the variety of markets which Heritage Shorthorns are providing to breeders.

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Over these past 5 years the Heritage Shorthorn Society (HSS) has been created, maintained and expanded entirely through volunteer efforts.

Yearly expenses for HSS have included paying for:

-multiple domain names and hosting companies,

-the internet website structure for HSS proper + the certified beef website + the HSS registration website,

-professional printing of brochures, plus office & mailing supplies,

-creation of the completely new & first rate registration and pedigree software,

-mailing a book to each new member,

-utilization of an online payment company,

-plus many more expenses involved in the workings and maintenance of HSS.

The Heritage Shorthorn Society is proud to say that besides maintaining the extensive websites, HSS advertising and outreach for your direct benefit (HSS members) has been priority #1. Over these 5 years and into this coming year 2023, the Heritage Shorthorn Society has spent $11,790.00 on advertisements in national magazines to promote Heritage Shorthorns in the United States and in Canada. This has not been done in recent history by any other organization in support of Heritage/Native Shorthorns. Considering our limited number of members, and the extremely low membership fee, all of the above has only been possible due to generous financial donations from several HSS members and due to the volunteer status of our contributors. Currently the increasing registrations of heritage and heritage-influenced Shorthorns in the HSS Registry are generating additional money for national advertising.

Calrossie Supreme

An expanded number of photos of famous old Shorthorn bulls & cows are available on the Shorthorn Bulletin website: https://shorthornbulletin.com , under the “Photos” section.

There will be a slight increase in the HSS annual membership dues, and for registrations & transfers starting January 1, 2023 due to increased costs for website maintenance and assorted other expenses. This is the first increase in fees since HSS was started in 2018. Membership renewals will be $30. To our knowledge membership and registration fees are the lowest of any cattle organization, and HSS plans to keep them that way by relying on volunteer efforts by our members.

December 2022 News

A new “Spotlight on Members” family has been posted on the HSS website (under the Heritage Breeders/Members section). David and Evon McDonald are relatively new breeders of Heritage Shorthorns, but they have an interesting background and are passionate about expanding good Heritage bloodlines. Read about them on the HSS website.

If it’s been a while since you have looked at the HSS homepage, it has an updated look, including an active photo gallery. The individual photos in the gallery are changed periodically to highlight photos which have been sent in by our members. If you have a good photo which highlights some aspect of raising Shorthorns, send it to the HSS office for possible inclusion in the photo gallery.

Check out the new posting for the Calf of the Month Page on our website.

HSS wants to highlight the variety of genetics which are currently being used to expand what is available in Heritage Shorthorns. If you have a calf out of interesting/uncommon Heritage bloodlines please submit a good photo (taken when the calf is less than 7 months old) and information about the calf for a potential future HSS Calf of the Month.

The money generated when you register your Heritage &/or Heritage-Influenced Shorthorns in the HSS Registry is directly invested in promoting your cattle via HSS ads placed in assorted national magazines and journals. HSS is already planning multiple ads in more venues during 2023.

Traditional/Heritage Shorthorns are known for the quality of their grass-fed beef. Zane Sunday (a member of HSS who lives in Florida) sent this photo of a steak from one of his strictly grass-fed Heritage Shorthorn steers. Notice the amount of marbling achieved without grain or growth promoting supplements.

November 2022 News

A new article has been posted on the “Cattle Viewpoints” Page. While this article was written some years ago, the ideas presented are well worth considering as you look at your breeding program.

The interest in Heritage Shorthorns in both the USA and Canada continues to grow and HSS is adding new members—take a look at the Members/Breeders Page to see new members in your region. Registrations of Heritage Shorthorns also is increasing as Shorthorn breeders recognize the advantages of registering their Shorthorns with HSS to document Heritage bloodlines in their cattle. The low cost, simplicity, accuracy, and the short turn around time provided by the current HSS Registry are just some of the reasons why the HSS Registry has grown rapidly.

HSS is always looking for interesting Shorthorn pictures so if you have taken a “special picture” send it to the HSS office to add to the HSS website.

Advertising is one of the cornerstones of being a successful purebred livestock breeder. Too many times livestock breeders wait until they have something to sell and then run a small classified ad, rather than being proactive to promote the genetics of their herds so that other Shorthorn breeders become aware of what might be available. As the diversity of Heritage Shorthorns continues to expand, the opportunities to sell are also increasing. The HSS office is always willing to develop advertisements for members to help you promote your unique Heritage Shorthorn genetics.

October 2022 News

HSS has paid for an ad in the Canadian Shorthorn Report October issue (see ad below), and there will be additional ads in the following quarterly issues. The growing interest in Heritage Shorthorns by Canadian Shorthorn breeders benefits both American and Canadian members of HSS, by stimulating across-the-border sales of cattle and semen to provide increased diversity in Heritage and Heritage-Influenced herds.

A new Calf of the Month has been posted on the website featuring a calf sired by a different old bloodline.

If you are testing your cattle, which you are keeping &/or selling as registered stock, for the common genetic defects (TH, PHA, DS, and/or Myostatin) and want test results documented on HSS registration papers, please send a photo copy of the official lab test results along with the registration application. Test results for A2 and for heterozygous vs homozygous polled genes can also be documented on the HSS Registration paper. (Test results can also be sent later, and a new updated registration paper issued for a $10/animal fee.)

HSS is sad to report the recent death of the internationally renowned Australian Shorthorn breeder Rick Pisaturo. Rick produced a number of famous Shorthorn bulls on his Mandalong Stud Farm near Sydney Australia, including Mandalong Super Flag and Mandalong Super Elephant. He had a lasting positive affect on the Shorthorn breed in Canada and the USA. At the time of his death Rick was 100 years old.

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September 2022 News

The new Spotlight on Members quarterly posting is on Dr. Bert Moore with his wife Millie Moore. He has a lifelong love of Shorthorns, and he has become a preeminent historian of the breed. He is a major contributor to the historical information on the HSS website.

Interested in Shorthorn pedigrees? A new page has been added to the Historical Shorthorns Section which is titled “Foundation Sire Lineages”. Dr. Bert Moore has documented each generation of sires for many famous Shorthorn bulls, leading directly back to original bulls listed in the Coates Herd Book.

The Heritage Shorthorn Society has paid for ads coming out this fall in “The Angle” Magazine to promote the Family Cow and Dual Purpose utilization of Heritage Shorthorns. It can be seen on Page 3 of the most recent online (via the AMSS website) and print editions of “The Angle”. There is also a paid ad in the September issue of “Shorthorn Country” to promote the commercial beef side of Heritage Shorthorns. An ad in the “Canadian Shorthorn Report” will be coming out later this fall.

If you are using a bull in your breeding program which you feel qualifies as a Heritage bull, but the bull is not listed on the “Verified Bulls” Page of the HSS website, you can submit Registration documentation on the bull to the HSS office to have him added to the list. Please see the “Application for Verification” Page for more information.