August 2019 News

Meriville Penelope Anna

Meriville Penelope Anna

The “Spotlight on Members” Page changes quarterly. The new Spotlight posting features Winifred Hoffman and her daughters Miriam and Martha. Their background is with Milking Shorthorns, and their Shorthorn farm goes back several generations. One of the pictures in this article may look familiar since Winifred had the winning “Classic Photo” entry in our 2018 HSS Photo Contest, with a photo that shows her husband as a young boy. The “Spotlight on Members” Page is located under the Heritage Breeders/Members Section on the HSS website.

Earlier this summer HSS contacted the American Milking Shorthorn Society (AMSS) to see if they would be interested in discussing the possibility of HSS taking over their Native Shorthorn registration program. The reason that HSS inquired about taking over the AMSS Native program was to have a registration program that really benefited HSS members. HSS wanted to have a registration program which cost less, had less ”red tape”, and put customer/breeder service as its top priority. Unfortunately AMSS rejected the idea and was unwilling even to discuss this issue with HSS.

July 2019 News

A new article is now posted in the “Cattle Viewpoints” section—”Heritage Shorthorns’ Impact on World Cattle Breeds” . It is written by Dr. Bert Moore who is also the author of our extensive website section on Historic Shorthorns.

Members—do you have any Shorthorn calves, bulls, cow/calf pairs, or semen that you want to sell this summer or fall? Do you want to reach a nationwide audience? Send us a note with “the particulars” for free 3+ month listings on the HSS “Cattle for Sale” or “Semen for Sale” pages. Even better, send one or more photos to accompany the ad to make it more persuasive. (One-time $8/photo fee). Cattle for Sale continues to be the page visitors to the HSS website go to most frequently. Also on the Google search engine when someone searches under the heading “Shorthorns For Sale” the HSS Shorthorns for sale page is in the middle of the first page on Google. It is just another indicator of how many people are going to the HSS website.

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HSS has purchased an advertisement for Heritage Shorthorns in the most recent issue of “Hobby Farms”. Like our other ads in assorted print magazines, HSS is targeting a variety of potential niche markets for our members, whether full Heritage Shorthorns or Heritage influenced (part modern and part heritage parentage) Shorthorns, and whether in a commercial setting or in a small family farm. The attached picture is a copy of the 1/4 page ad.


June 2019 News

We would like to acknowledge the many difficulties that our members have had to deal with this spring, especially in the Midwest. We sincerely hope that everyone is able to get their crops planted and their livestock cared for as we move toward summer.

Um! Um! Good!, by Stanley Ward

Um! Um! Good!, by Stanley Ward

A big thanks to everyone who submitted photos and everyone who voted in this year’s HSS Photo Contest. The winner, by votes, is # 1. Um! Um! Good!, by Stanley Ward. The second place is a tie between # 2. What do you guys think? A Holstein? by Ralph Larson, and # 7. Can I have someone over for lunch? by Bert Moore. The first prize winner will receive a complimentary Heritage Shorthorn vest or sweatshirt, while the second places will each receive a Heritage Shorthorn cap or tote bag. (There was a 5 way tie for 3rd place—luckily we’re not giving prizes for 3rd!) All photos will remain posted for now, with the names of each person who submitted them.

A new category “Freezer/Locker Beef” has been added to the Member Listings options of what you typically have for sale. This category is to guide viewers of the HSS website to Member ranches/farms in each state if they are interested in purchasing local Shorthorn Locker Beef. If you want to add this category to your Breeders/Members Page listing, just send us a note.

HSS is now running an advertisement promoting Heritage Shorthorns in each quarterly issue of the Livestock Conservancy Magazine.

The June issue of The Stockman Grass Farmer magazine will be highlighting the Heritage Shorthorn Society in their Grazier’s Gear feature. A copy of this free promotion is attached below. HSS has paid to run a monthly listing in the Livestock Directory section of the Stockman Grass Farmer starting this July. A free copy of the magazine is available for any HSS member by calling the Stockman Grass Farmer office to request it: (800-748-9808).

Are you looking for ways to promote your cattle? For everyone who visits your ranch/farm, try giving them a Heritage Shorthorn brochure to take home with your ranch/farm contact information added on the back of the brochure. If you take cattle to any shows or sales, why not take some brochures along to hand out? These high quality, colorful handouts are designed to promote what you’re doing. They’re available to order from the HSS Store Page.

June 2019 Issue Stockman GrassFarmer

June 2019 Issue Stockman GrassFarmer




May 2019 News

Our second quarterly “Spotlight on Members” article is now posted and it features Dale & Laura Hart of Friona, Texas. Dale has been involved with purebred Shorthorns since 1948. He has obviously seen many changes over the past 70 years, but he is still committed to raising Dual Purpose Shorthorns.

A new article has also been posted on the “Cattle Viewpoints” Page. This article by Ralph Larson makes many good points about what traits to select for in your cow herd for a commercial setting, but it’s applicable to all cattle raising.

This has been a trying spring for many cattle breeders, but there is still time to snap some pictures of your spring calves &/or to look through family scrapbooks for photos for the HSS Cute Calves Photo contest. The deadline for submissions is May 14th, with member voting during the last half of May. There are prizes for the first & second place winners, so send in your pictures and captions.

 
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To continue national exposure of Heritage Shorthorns, there will be a press release article on the Heritage Shorthorn Society in the June issue of the Stockman Grass Farmer magazine. In addition, HSS is paying to have a monthly directory ad in this magazine for 1 year. The Stockman Grass Farmer magazine is devoted to the art & science of earning a profit from grassland agriculture, including grass fed cattle.

April 2019 News

We would like to acknowledge the difficulties that many members have had in dealing with weather issues over this past winter/early spring—extreme cold, massive amounts of snow, flooding, hail storms, etc. It certainly takes a lot of resilience and determination to persevere in farming/ranching.

The HSS homepage has had a major make-over. It’s has become more user friendly and is more colorful and interactive. Several website sections and pages have also been reorganized to make them more appealing and easier to navigate.

The 2019 HSS Photo Contest is up and running. The theme for this year is “Cute Calves”, so with spring calving season in full swing there should be many opportunities to use your camera or smart phone to get some great photos. There are prizes for the first and second place winners (as voted by all HSS members). The contest guidelines are on the HSS 2019 Photo Contest Rules page. Entries are already being posted.

The April issue of The Progressive Cattlemen Magazine has been published, and the Heritage Shorthorn Society ¼ page ad (see ad below) is causing a noticeable increase in viewers to the HSS website. They are especially looking at the Breeder’s Ads, the Heritage Breeders/Members, Cattle for Sale, and Cattle Viewpoints Pages. Due to a mistake by Progressive Cattlemen Magazine (the HSS ad is not listed on the index page), Progressive Cattlemen will be rerunning this same ad in their next edition, at no additional cost to HSS. The background photo for the ad was provided by HSS member Ralph Larson. While this ad is targeted toward commercial beef producers, HSS has future ads planned in other publications which target the dual purpose aspects of Heritage Shorthorns and their usefulness in small family farms.

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March 2019 News

The second Cattle Viewpoints article is now posted on our website. Each article in the Cattle Viewpoints section will highlight different perspectives on the cattle business, with each one written by someone who has extensive experience with cattle. This second Cattle Viewpoints article is authored by Mr. Gary Kaper.

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Starting this month (March 2019) and running through mid May, HSS is sponsoring our second Annual Photo Contest. The theme of this year’s photo contest is “Cute Shorthorn Calves”, so get out your camera or look through your photo albums for your best Shorthorn calf pictures. The “Rules” for submitting photos, and more information on the contest will be posted within the next week on the Heritage Shorthorn Society website.

Reminder: We expect that there will be many more people viewing the Heritage Breeders and Ads pages on the HSS website after April 1, 2019. The April 1st issue of “Progressive Cattlemen” magazine (national circulation of 55,000) will include an ad promoting Heritage Shorthorns, which is paid for by HSS.