Cattle Viewpoints

Cattle Viewpoints is a collection of articles written by both members and non-members of The Heritage Shorthorn Society. These informative articles cover a wide variety of topics about Heritage Shorthorns and about cattle in general. Cattle Viewpoints should be of interest to anyone in the cattle business, and all articles will be permanently available on the HSS website.

2026

Cattle Viewpoints
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Joseph Schallberger
Shorthorn Travels in Argentina, Nov. 2025
Joseph Schallberger
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Joseph Schallberger
Echazaretta: Antique Bola Stones
Joseph Schallberger
Photos: Nov. 2025 trip to visit Argentine Shorthorn Breeders
Joseph Schallberger
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Joseph Schallberger

2025

Cattle Viewpoints
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HSS
** Cattle Viewpoints—List of Topics **
HSS
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HSS
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Dr. Joseph Schallberger
World Shorthorn Conference Presentation: Heritage Shorthorns In A Modern World
Dr. Joseph Schallberger
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Dr. Joseph Schallberger
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Dr. Benjamin Hudson
The Coming of Shorthorns to America (late 1700's)
Dr. Benjamin Hudson
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Dr. Benjamin Hudson
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Dr. Joseph Schallberger
"Rose" the Cow: A Ton of Calves
Dr. Joseph Schallberger
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Dr. Joseph Schallberger

2024

Cattle Viewpoints
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Lonny Flack
A Shorthorn Heritage (Part 8): Hodgepodge
Lonny Flack
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Lonny Flack
Guckian's Betsy Pet Dawn (14 yrs).jpg
Dr. Joseph Schallberger
Longevity--The Forgotten Genetic Trait
Dr. Joseph Schallberger
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Dr. Joseph Schallberger
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Lonny Flack
A Shorthorn Heritage (Part 7): "Glory Days" (and some not so much)
Lonny Flack
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Lonny Flack
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Lonny Flack
A Shorthorn Heritage (Part 6): Show Tails
Lonny Flack
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Lonny Flack
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Dr. Joseph Schallberger
Artificial Insemination Guide To Using Old Bull Semen
Dr. Joseph Schallberger
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Dr. Joseph Schallberger
A Shorthorn Heritage (Part 5): On the Road
Lonny Flack
A Shorthorn Heritage (Part 5): On the Road
Lonny Flack
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Lonny Flack
A Shorthorn Heritage (Part 4): Growth and Development
Lonny Flack
A Shorthorn Heritage (Part 4): Growth and Development
Lonny Flack
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Lonny Flack

2023

Cattle Viewpoints
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Lonny Flack
A Shorthorn Heritage (Part 3): Change is Coming
Lonny Flack
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Lonny Flack
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Lonny Flack
A Shorthorn Heritage (Part 2): Early Days on the Farm--The Herd Begins
Lonny Flack
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Lonny Flack
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Lonny Flack
A Shorthorn Heritage (Part 1)
Lonny Flack
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Lonny Flack
Gough's farm.jpg
Dr. Benjamin Hudson
George Washington and Shorthorns
Dr. Benjamin Hudson
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Dr. Benjamin Hudson
"Shorthorns"--What's in a Name?
Dr. Joseph Schallberger
"Shorthorns"--What's in a Name?
Dr. Joseph Schallberger
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Dr. Joseph Schallberger
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Bill Englebrecht
Develop a Marketing Plan
Bill Englebrecht
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Bill Englebrecht

2022

Cattle Viewpoints
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R. E. Hodgson
Cow Eye Appeal and Functionality
R. E. Hodgson
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R. E. Hodgson
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Dr. Joseph Schallberger
Heritage Dairy Shorthorns or Heritage Milking Shorthorns
Dr. Joseph Schallberger
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Dr. Joseph Schallberger
The Coates Herdbook (A Lesson in Persistence) – 200 Years and Counting
Dr. Bert Moore
The Coates Herdbook (A Lesson in Persistence) – 200 Years and Counting
Dr. Bert Moore
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Dr. Bert Moore

2021

Cattle Viewpoints
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Dr. Martin Lee
Twinning in Cattle
Dr. Martin Lee
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Dr. Martin Lee
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Gary Kaper
From One Inn to Another
Gary Kaper
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Gary Kaper
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Susan Schallberger
Do Your Photos Sell Your Cattle?
Susan Schallberger
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Susan Schallberger
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Gregory Mitchell
Raising Shorthorns for Working Oxen, a Growing Niche Market
Gregory Mitchell
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Gregory Mitchell
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Roy G. Beeby
Cow Efficiency: The Aspects of Maternal Cattle
Roy G. Beeby
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Roy G. Beeby

2020

Cattle Viewpoints
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Dr. D. Phillip Sponenberg
What Is a Heritage Breed?
Dr. D. Phillip Sponenberg
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Dr. D. Phillip Sponenberg
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Dr. D. Phillip Sponenberg
Quality Matters!
Dr. D. Phillip Sponenberg
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Dr. D. Phillip Sponenberg
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Don Ashford
What is the Cost of “Get Big or Get Out?”
Don Ashford
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Don Ashford
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Jim D. Brown
Future of Small Purebred Breeders
Jim D. Brown

This is a good “how to” article for small purebred cattle breeders.

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Jim D. Brown

2019

Cattle Viewpoints
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Dr. Joseph Schallberger
Micro-Dairying With Heritage Milking Shorthorns
Dr. Joseph Schallberger
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Dr. Joseph Schallberger
Black Noses on Shorthorn Cattle
Dr. Martin Lee
Black Noses on Shorthorn Cattle
Dr. Martin Lee
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Dr. Martin Lee
Heritage Shorthorn’s Impact on World Cattle Breeds
Dr. Bert Moore
Heritage Shorthorn’s Impact on World Cattle Breeds
Dr. Bert Moore
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Dr. Bert Moore
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Ralph Larson
Thoughts on Cattle in a Commercial Setting
Ralph Larson
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Ralph Larson
Laying the Foundation for a Production-Focused Purebred Herd
Gary Kaper
Laying the Foundation for a Production-Focused Purebred Herd
Gary Kaper
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Gary Kaper
The Importance of Heritage Shorthorns Today
Roy Lovaas
The Importance of Heritage Shorthorns Today
Roy Lovaas
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Roy Lovaas