Spring is here and cattle sales are gearing up for 2026. Are you giving 1 year gift membership in HSS (currently just $40) to your cattle purchasers who are not already members? This makes you look generous (they also get one of the Fisher books for free), it encourages repeat purchases from your farm/ranch, and it increases the amount of money available to HSS for national ads promoting Heritage Shorthorns to help everyone sell more cattle.
On a related note, Heritage Shorthorn Promotional brochures are a colorful and information packed item to give to anyone who purchases an animal and also to anyone who visits your farm/ranch. By putting your contact information on the back of the brochure you again create more goodwill for potential future sales of your cattle. The brochures are a tri-fold handout with essentially 6 “pages” of pictures & info. The front cover of the brochure is pictured in this newsletter, but the entire contents of the brochure can be seen on the Store Page of the HSS website, and they can be ordered from the Store Page.
Take a look at the “Cattle Wanted” Page of the website—there is a new post by someone who is interested in purchasing a particular type of Heritage Shorthorn.
The new Calf of the Month for May has both the quality that Heritage Shorthorn genetics can produce plus a unique pedigree.