January 2019 News

As HSS celebrates its first year of existence it might be worthwhile reviewing how far HSS has come during this past year. The HSS website has been viewed by individuals from all 50 states, the District of Columbia, and over 60 countries with Canada, Australia, and the UK having the highest number of non-U.S. viewers. The HSS website is currently on the first page of web search results for people inquiring about Heritage or Native Shorthorn cattle. Ads promoting Heritage “Native” Shorthorns have been run in several publications with more to come. HSS has utilized several other venues to get information out to cattle breeders about Heritage Shorthorns and about the breeders who produce them. A large number of Shorthorn cattle have been sold through the HSS website ads and we hope this will continue.

A variety of new features were added to the website in 2018 with the most prominent being Dr. Bert Moore’s section highlighting historically important bulls & some cows, and including their extended pedigrees. He continues to add more bulls, so be sure to check his section periodically. (There is now a slightly different order of pages on the HSS website to make it more intuitive, and the heading for Dr. Moore’s section is “Historical Shorthorns”.)

Moving forward HSS is adding more new features to the HSS website. The first new 2019 feature is the “Cattle Viewpoints” section where interesting and informative articles will be presented on a bi-monthly basis. These articles will be authored by a variety of people and should be of interest to everyone. The first article, written by Roy Lovaas, is now on the website under the heading of “Cattle Viewpoints”, located just above “Monthly Highlights”.

A second new 2019 feature, offered quarterly starting in February, will be an interview style article featuring individual HSS members. Several members have asked for this feature so HSS has decided to move forward with it. Further details will be provided when the first member interview is featured next month.

September 2018 News

HSS is seeing a shift in the demographics of visitors to the website.  Even more visitors to the website are focusing on the Cattle for Sale and Breeder’s Ads pages.  As the fall cattle selling season unfolds, list your Shorthorns for sale on the HSS website (free to members) so you can receive the national exposure which HSS provides.

For those not familiar with “The Shorthorn World” magazine it was the precursor of the current “Shorthorn Country” magazine now published through the American Shorthorn Association.  What set “The Shorthorn World” apart from many current Shorthorn publications was the numerous articles included in each issue that discussed all aspects of raising Shorthorns.  Most of the articles were written by Shorthorn breeders and contained helpful information that the average breeder could use.  Starting January 1, 2019 as an additional service to Shorthorn breeders and in the tradition of “Shorthorn World” HSS will be initiating bi-monthly articles written by prominent Shorthorn breeders on topics relevant to most HSS members.

Bert Moore is continuing to add information in the Shorthorn History Section.

HSS is creating a 2019 wall calendar which highlights interesting “old time” and “modern” Shorthorn pictures.  It includes photos submitted by many of our members.  It will be available for purchase later this fall.  Details to follow in next month’s update.