With new potential purchasers visiting your ranch/farm this summer to see the cattle that you have for sale, and with the upcoming county and state fairs, passing out information to highlight the advantages of buying Heritage Shorthorns while advertising your own cattle can be a win-win. The colorful, informative, and high quality HSS tri-fold brochures are an inexpensive but appealing way to give people an excellent “business card” because you add your own contact information on the back of the brochure. Small or larger batches of the HSS brochures can be ordered from the Store Page on the HSS website.
New ads highlighting Heritage Shorthorns have been paid for in the July &/or August issues of the “Canadian Shorthorn Report” (see a copy of the ad to the right), and in “Graze” magazine.
The “Graze" ad is a duplicate of the ad pictured in the HSS April 2023 News and as with the previous one, it was partly paid for with a donation from David Bender of Benchmark Shorthorns.
When website visitors are looking at the Breeders/Members Page to find someone to contact about buying Heritage Shorthorns, what helps to “catch their eye” so that they pay closer attention to you?—A colorful farm logo next to your ranch/farm name! If you already have a logo, it can be added for a one-time fee of $25, and it stays posted as long as you are a member. If you need help designing a logo contact the HSS office—we would be happy to help you with a new logo.
This is a good time of the year to promote the cattle that you have for sale via ads on the HSS website. The “Cattle for Sale” classified ads are primarily to list one particular animal or small group, while the ads on the Breeders Ads Page are an extremely inexpensive way to promote your whole herd over the span of 3 months to a year and to let people know what qualities you are maximizing in your herd. **The pricing on the Breeder’s Ads Page has been recently decreased, so it’s an even better bargain.
If you need help designing a ranch/farm ad, contact the HSS office—we would be glad to design one with your input and information. Alternatively, local community college art or design students might be a good inexpensive resource.